Agile strategies

Accurate and rapid response to environmental changes, fluctuations and events

The agile mindset is based on a common core of human values that include respect, courage, collaboration, continuous learning, customer focus, and value maximization.

These values find their clearest expression in the Manifesto for Agile Software Development (Agile Manifesto).

The main aspects of an agile mindset include

  • deliver value rapidly and consistently,
  • collaborate courageously,
  • simplify to avoid waste,
  • consider context and adapt to realities,

reflect on feedback and adapt both product and process, and

produce the highest quality products. Agile strategy is therefore about how people throughout the organization are expected to make decisions and allocate resources in order to accomplish key objectives.

To make this a reality agile strategy requires effective agility in culture, leadership and governance.

در حوزه مارکتینگ، استراتژی چابک یک تاکتیک است که به شرکت‌ها اجازه می‌دهد در حین انجام وظایف خود به سرعت عمل کرده و با آن سازگار شوند. متفاوت از استراتژی‌های مارکتینگ سنتی که شامل تحقیقات طولانی و برنامه‌های دقیق است، یک استراتژی چابک استراتژی است که انعطاف‌پذیری و دیدگاه‌های مشترک را ممکن می‌سازد.