Professional business data analytics

In the data-driven economy, or even data-driven organizations, delivering value means the ability to quickly translate data into value-added information. Business data analysts are expert professionals who combine deep business knowledge with a high level of analytical ability. Business analysts use data to help organizations make more effective business decisions. Most decisions involve some degree of uncertainty, and decision makers rarely know the exact outcome of their actions. Data plays a critical and transformative role in how decision makers view business uncertainties. In essence, data is a collection of unstructured facts or observations that can be processed to obtain valuable information. Analytics is the science of examining data and raw information to generate insights.

Organizations use data to improve their business processes and predict routine business metrics, as well as support strategic decisions that shape their future. Leading organizations are constantly investing in creative analytical initiatives to fulfill their strategic imperatives, innovate, and gain competitive advantage in the marketplace. Such investments are increasing the demand for skilled professionals with analytics knowledge.

Business data analytics is the practice of applying a specific set of techniques, competencies, and procedures to conduct exploration, iteration, and ongoing review of past and current business data in order to gain insights about a business that can lead to better decision-making.